Website Design Planning

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Website Design Planning - Method

The planning of a website needs to be considered carefully if the final design is to meet your organisations requirements and goals. We can provide assistance and guidance throughout the entire process.

Objectives

What do you want to achieve with your website? Do you want to sell from your website using it as an e-commerce adjunct to your main business activity or do want to provide information about your business or organisation?

Constraints

Once you know what you want to achieve with your website you need to consider the constraints in terms of budgets, resources timescales and responsibilities.

Requirement Specification

Having established the objectives and constraints, we can help in encapsulating these into a requirements specification detailing the required performance of the site, how it should look, feel and function. The document should also describe the required navigational structure of the site, its speed of loading and how it should be launched and promoted plus details of the targeted number of visitors required.

Functional Specification

We will provide a functional specification that details exactly how we will achieve the objectives established in the requirements specification within your budget and to an agrees timescale. This jointly agreed document will form the basis of the project.

Website Shaping

Once the site has been launched its imperative to monitor its usage and refine the design based on a recursive feedback loop. Specifically brite-sparks will monitor the following:

Which pages do visitors land on
Where do these visitors come from
Undertake a breakdown of visitors by search engine
Evaluate visitor navigation through the site
Which pages are popular
On which pages do visitors leave

The process, essentially a recursive feedback loop is used to hone your site to match your client's needs. The information gained from the website tracking features (we build into every one of our sites) provides information for a continual improvement process that repetitively strives to optimise your sites presentation and impact.

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